EXCLUSIVE | A look at fashion accessories from Céline Dion
Handbags and other accessories bearing the name "Celine Dion" will be unveiled next week February 21,2017 in Las Vegas !
Celine is known for its good taste. Designer clothes and accessories, beautifully appointed luxurious houses: no wonder she chose The Group Bugatti to deploy the first phase of her "Art de Vivre" (""Art of Living") collection.
"It's a dream that we had here, the team can work on l'ADN , the essence of the product," says Johanne Boivin, Executive Vice President of Product Development. A major partnership for the Quebec company based in Boisbriand.
"The pride of being able to associate with an international star such as Céline is quite extraordinary," said Andrew Hattem, President and CEO of the Bugatti Group.
Céline applies actively in the process and the biggest star on the planet knows what she wants.
"If there was something she had not, she said: '' Do your homework! '' It was really charming," says Boivin, speaking of the creation process.
"We deal with a business woman who wants to have a 'branding' which will be international and it's very exciting," adds Andrew Hattem.
The products are ready and the creative approach behind the collection is very original. The L’ADN of the collection was based on three of Celine's songs.
"A New Day Has Come": we know it's part of her show she did a long time ago in Las Vegas. '' A New Day '' could bring something new, "says Ms. Boivin.
"Taking Chances": to do something 'fashion', we're going to take risks. "
"River Deep -Mountain High": For a segment of its collection that is going to be higher for VIPs. That's why there's a range of prices from $ 100 to $ 2,000. Above all, it must absolutely join her fans. "
"There will be a small monogram inside every product that reminds us some of her song "Trois heures vingt" .Its logo includes and the initials and its full name so that there is no confusion in the market. And its logo, if we put it on the other side, it also makes a small handbag, "says the executive vice president of product development.
Celine was amazed to discover the result of hard work of the Bugatti Group team that designed everything in just four months instead of eight.
"More than 200 products. She looked at them one by one. She gave her comments. "
The collection will be unveiled next Tuesday at the Magic Trade Show in Las Vegas. This part of the collection will be available in the fall and in April, "Luggage-Travel" products will be unveiled.
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