pondelok 27. februára 2012

How Celine Dion's Performance at Jamaica Jazz & Blues Changed the Festival's Future

Celine Dion performing at the 16th annual Jamaica Jazz and Blues Festival, her only performance outside her record-breaking Las Vegas residency at Caesers Palace 

MONTEGO BAY, JAMAICA -- In her only scheduled performance outside of her Las Vegas residency at The Colosseum, Caesers Palace, Celine Dion pulled a recording-breaking crowd of 20,000 at the 16th annual Jamaica Jazz and Blues festival on Jan 26 at the Greenfield Multi-Purpose Stadium, Trelawny. Though booking Dion may have cost a small fortune, her appearance may have greatly enhanced the festival's fortunes. 

Walter Elmore, CEO of Art of Music Productions (AMP), producers of the festival, said Dion is by far the most expensive artist he has ever booked (he would not disclose her fee) but he is confident the expenditure will benefit the event far beyond this year's dramatic increase in attendance. "Having Celine Dion here has changed our festival's future," Elmore explained in an interview following the event, which also featured Cee Lo Green, The Temptations, guitarist Earl Klugh and Damian Marley.

"I have already received calls from the management of several major US artists who want to perform here next year because they heard Celine's comments about our show's production quality," Elmore said. "Her performance confirms that we can bring the biggest artists on the planet to our little island."

Elmore's commenced his efforts to lure Dion to Jamaica, where her music enjoys widespread popularity and has spawned a multitude of reggae cover versions, more than a year ago. He brought Dion's agent Rob Prinz to Jazz and Blues 2011; Prinz's positive impressions of the festival (headlined last year by Air Supply, Maroon 5 and Natalie Cole) and it's behind the scenes operations paved the way for Dion's 2012 appearance. 

Dion, 43, is Canada's all time best selling artist and the second best-selling female artist in the U.S. of the Nielsen SoundScan era. Billboard's Boxscore listings ranks "Celine," Dion's second Las Vegas residency, as the number one show in North America with 54 consecutive sold out performances before 230,000 fans between March and August 2011. AMP worked alongside Dion's production team to successfully transplant the dazzling spectacle that is "Celine" within Greenfield Multi-Purpose Stadium, which included stunning video and lighting effects, four (glittering) wardrobe changes and a virtuosic 16-piece band.

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