LAS VEGAS — The reigning queen and king of the Strip, Celine Dion
and Elton John, reinvented Las Vegas entertainment as a marquee
destination for superstars rather than a dumping ground for has-beens.
The
Colosseum at Caesars Palace, home of their respective productions,
turned a decade old in March, and the venue remains the chief draw in
Las Vegas, with a lineup that now includes hit list veterans Rod Stewart
and Shania Twain.
Prior to the arrival of the classic rock stud
and the pop-country darling, a double dose of divadom in the blissfully
flamboyant forms of Cher and Bette Midler shared Colosseum space as
well, solidifying the venue’s stature among acts with intense drawing
power.
“We touched a nerve of what Vegas once was, but in a modern
fashion,” said Jason Gastwirth, senior vice president of marketing and
entertainment at Caesars Entertainment Corp. “When the Colosseum
rolled out, it changed the paradigm of headliners coming to Vegas at
the height of their careers.”
When Celine Dion opened the $95 million
venue in March 2003 with her “A New Day” production, it was a gamble,
so to speak. Even with her international fan base, would enough
tourists pour into the 4,300-capacity venue several nights a week
during her four-year residency to justify her reported $100 million
paycheck?
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