Historically, celebrity perfumes have been cash cows for performers, who receive between 2 and 10 percent of royalties depending on contractual obligations, but an oversaturated market has led to a drop in sales. In 2013, fragrances lost 1 percent of their market share, which might not sound like much, but actually amounts to millions. Franchises like Britney Spears’, which launched during the late 1990s (i.e., the fragrance heyday), tend to fare better than, say, those from newcomers like One Direction.
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